Tasting Success: How Joel Robbins, CEO of Taste Specific, is Transforming the Way Brands Go-to-Market
This week we are taking you behind the scenes of the food service industry with Joel Robbins, President of Taste Specific. Join Nick and Joel as they dive deep into the world of food service, exploring the agency model, marketing strategies, and the art of effective sampling. Joel shares how he helps brands navigate the intricate foodservice landscape, providing valuable insights and innovative solutions for their marketing needs. Listen to learn how Joel has revolutionized the sampling process by creating an innovative system that breaks down samples into practical packs, empowering salespeople to be more effective and deliver delicious results.
QUOTES
- “Recipe development for us is a big thing. It's creating the right recipes, creating the right photography, and selling the right story. I think our number one thing is our samples. It's getting the right sample to the right operator and getting the right size sample to the broker.” -Joel Robbins [20:32]
- “Work together because the end result is allowing a chef, a cook, a busboy, a waiter, and a dishwasher to go stand in the restaurant and see a lot of people smiling. If you walk into a restaurant and you see a lot of people sitting at a table smiling, you've done something right.” -Joel Robbins [45:01]
TIMESTAMPS
01:36 Joel’s Backstory
09:04 Crossovers
12:58 Nationalization and The Changing Foodservice Industry
20:31 Marketing and Recipe Development
28:03 Sample Kits
36:08 Breaking Into The European Foodservice Market
RESOURCES
CONTACT
