Serving Up Marketing Strategies: Lessons from Jaclyn Glatzer, Food Marketer, Agency Partner & Industry Influencer
This week Nick Portillo speaks with Jaclyn Glatzer. Managing Partner of JKG Food Services, President and CEO of World Select Cuts, Founder of the Mise Conference, and VP of Client Services for the Summit Group, Jaclyn brings a wealth of knowledge and experience to the table. Nick and Jaclyn dive deep into the world of entrepreneurship, marketing, and food service. Jaclyn and Nick explore the ins and outs of building and managing successful businesses in the food industry and discuss the unique challenges and opportunities that come with working in this ever-evolving field.
QUOTES
- “No one told me the difficulties of entrepreneurship. I think there is a view of entrepreneurs. People see the entrepreneur on top of the mountain and they have accomplished so much success, but there's so much turmoil and ups and downs in their journey. I remember the first few years, it was very difficult.” -Jaclyn Glatzer [20:44]
- “The pandemic did something good. It lit a fire that kept us from just resting on our laurels. It kept this industry. From staying the same always. So I think there's been so much more innovation this last three years than there was in the three years before that, or even the 10 years before that.” -Jaclyn Glatzer [42:43]
TIMESTAMPS
01:23 Jaclyn’s Professional Journey
11:13 Starting a Foodservice Business
18:08 The Pandemic: A Reset for the Foodservice Industry
25:40 Marketing: Creating Messages That Resonate
38:54 The Foodservice Community
40:01 Difficulties in the Current Distribution Environment
RESOURCES
CONTACT
