Episode 31

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Published on:

5th Jul 2023

Insider Strategies for Selling to National Accounts with Kareema Goodwin, Sr. VP National Account Sales at Tractor Beverage

In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Kareema Goodwin, Senior Vice President of National Account Sales for Tractor Beverage Co. Goodwin shares insights from her journey in the foodservice and provides tips and tricks for selling into national accounts. Nick and Kareema talk about the challenges of working in the industry, the importance of customer service, and the value of hard work and dedication. Kareema emphasizes the importance of building relationships in the food service industry and the value of being persistent in not giving up on your goals.

QUOTES

  • “Throughout my career, I've always been a part of an employee resource group because I've always felt like I've got to speak up for anyone who doesn't have a voice." -Kareema Goodwin [26:31]
  • “For the future of foodservice, I would just love to see people being promoted, hired for being good humans and for being good people, and for having a moral compass.” -Kareema Goodwin [32:53]

TIMESTAMPS

02:25 Kareema's background

10:31 Starting out at Kellogg’s

17:57 Proving yourself in the foodservice industry

31:45 How the foodservice industry can improve and evolve

40:59 Diversity and inclusion in the foodservice space

RESOURCES

Portillo Sales



CONTACT 

Nick: nick.portillo@portillosales.com

Kareema: https://www.linkedin.com/in/kareema-goodwin-mba-board-member-9b67b16/

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About the Podcast

Titans of Foodservice
Nick Portillo shares with you the things he has learned on his own journey of building a successful business in the food service industry.

About your host

Profile picture for Seth "Creek" Creekmore

Seth "Creek" Creekmore

Seth Creekmore, or “Creek,” as he is known by most of his friends has been studying the Enneagram for almost 10 years now. Having completed training under Lynda Roberts & Nan Henson, he continued learning the Enneagram through a smattering of other teachers and books and eventually completed the Awareness to Action program. He was one of the original founders of the popular Fathoms | An Enneagram Podcast and now serves as the resident Millennial for the Awareness to Action Podcast. He creates Cinematic Folk music under the name Creekmore and enjoys, hiking in cold places, cooking in warm places and traveling to all the places.