Inside Look at the Building of Hain Celestial in Foodservice with Jen Roth and Emily Mark
In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Jen Roth, Vice President of Away from Home and Small Format for Hain Celestial and Emily Mark, National Sales Manager for Away from Home Food Service and Vending at Hain Celestial. Nick, Jen, and Emily discuss Hain Celestial's intentional efforts to revolutionize the food service sector by integrating a health-focused and consumer-driven approach. Jen and Emily discuss the importance of internal culture, and strategic brand development, and share the challenges of launching a division within a well-established company while bringing better-for-you options to wider audiences.
Quotes
- “You can underestimate the importance of choice. Whatever form, whether it's the grocery store or the queue line at your hospital, when you're going to visit someone and you're grabbing a bite, to have that choice available is really key. You don't know how your consumers are eating at home.” -Jen Roth
- “The quality of the food, the ingredients in the food, those are things that matter. One of my primary goals was to work for a company that had better items that gave solutions to people that not only offer better things that they can eat but also can heal their bodies." -Emily Mark
TIMESTAMPS
(01:49) Driving Hain Celestial Forward in Food Service Industry
(04:31) Revamping Hain Celestial's Sales and Food Service Strategy
(08:22) Blending Startup Spirit With Legacy Brand Expertise
(20:09) Healthier Food Trends in Healthcare and Educational Institutions
(23:30) Sleepy Time Bear's Surprising Social Media Stardom
(27:28) Defining Brand Values and Making Decisions Aligned With Them
(30:11) Expanding Diversity Through Inclusive Hiring Practices
RESOURCES
CONTACT
