Episode 59

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Published on:

31st Jan 2024

Serving a Slice of Success with Ed Zimmerman, President of The Food Connector

In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Ed Zimmerman, a seasoned professional with over four decades of experience in the food service industry. He is the President of The Food Connector, a company that specializes in B2B marketing and strategy within the sector. Ed shares valuable perspectives on the multifaceted nature of the food service industry and his journey through various sectors, from food manufacturing to marketing. His approach to business development through strategic planning and networking underscores the importance of building strong relationships and staying ahead of industry challenges.

Quotes

  • "I think that when you feel the other guy's pain, when you know how they make their money and what their obstacles are and what they have to overcome, it's just so much easier to be able to see through the forest and make things happen." -Ed Zimmerman [06:15]



TIMESTAMPS

(02:19) Fiery Five food service questions 

(05:04) Ed Zimmerman's background and introduction to the Food Connector 

(10:47) The impact of COVID-19 on the food industry 

(12:28) Digital marketing and innovation. 

(15:48) Tips on networking and building trust with others. 

(18:57) Offering ideas, encouragement, and simplicity to build relationships with others. 

(23:06) Taking risks and having a low attachment to outcomes

(24:31) The importance of maintaining a strategic focus during times of panic



RESOURCES

Portillo Sales

Thefoodconnector.com




CONTACT 

Nick: nick.portillo@portillosales.com

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About the Podcast

Titans of Foodservice
Nick Portillo shares with you the things he has learned on his own journey of building a successful business in the food service industry.

About your host

Profile picture for Seth "Creek" Creekmore

Seth "Creek" Creekmore

Seth Creekmore, or “Creek,” as he is known by most of his friends has been studying the Enneagram for almost 10 years now. Having completed training under Lynda Roberts & Nan Henson, he continued learning the Enneagram through a smattering of other teachers and books and eventually completed the Awareness to Action program. He was one of the original founders of the popular Fathoms | An Enneagram Podcast and now serves as the resident Millennial for the Awareness to Action Podcast. He creates Cinematic Folk music under the name Creekmore and enjoys, hiking in cold places, cooking in warm places and traveling to all the places.