Episode 7

full
Published on:

19th Jan 2023

From A Dallas Garage to One of the Largest Food Brokers in the Country with Bobby Cimrhanzel

In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Bobby Cimrhanzel, President of Lakeland Marketing, one of the largest foodservice brokers in the U.S. Bobby casts a vibrant and fresh perspective on the need to treat people, run companies with integrity and establish a healthy culture in organizations. Nick and Bobby also discuss how foodservice companies can expand into multiple markets and handle potential challenges in the process.


QUOTES

  • “Find great partners. Partners that have the same vision, that are all aligned and will lean into each other.” -Bobby Cimrhanzel [10:16]



  • “Doing the right thing is important. It is easier to do the right thing than to cover up doing the wrong thing. Having integrity as a company and as a person and treating people the way they should be treated is important.” - Bobby Cimrhanzel [38:19]




TIMESTAMPS

  • [00:27] Intro
  • [01:31] How Bobby got into the foodservice industry
  • [04:06] Achieving breakthrough
  • [08:40] Expanding to larger markets
  • [10:40] Value propositions
  • [18:45] Creating excitement for your sales teams 
  • [23:56] Mentors that have influenced Bobby  
  • [31:01] Bobby’s reflections on his career so far
  • [35:05] Facing a potential recession in 2023
  • [37:35] How Bobby would like to be remembered 



RESOURCES

Portillo Sales



CONTACT

Nick: nick.portillo@portillosales.com

Bobby: https://www.linkedin.com/in/bobby-cimrhanzel-9117511a/ 

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Titans of Foodservice

About the Podcast

Titans of Foodservice
Nick Portillo shares with you the things he has learned on his own journey of building a successful business in the food service industry.

About your host

Profile picture for Seth "Creek" Creekmore

Seth "Creek" Creekmore

Seth Creekmore, or “Creek,” as he is known by most of his friends has been studying the Enneagram for almost 10 years now. Having completed training under Lynda Roberts & Nan Henson, he continued learning the Enneagram through a smattering of other teachers and books and eventually completed the Awareness to Action program. He was one of the original founders of the popular Fathoms | An Enneagram Podcast and now serves as the resident Millennial for the Awareness to Action Podcast. He creates Cinematic Folk music under the name Creekmore and enjoys, hiking in cold places, cooking in warm places and traveling to all the places.